The real story behind the huge crowds gathered at iPhone launches
6 November 2017
In our latest blog, PhD Researcher Harald Wieser suggests there is more to iPhone X queues than meets the ‘i’.
Apple’s special edition iPhone X release – like the new iPhones before it – brings thousands of people lining up in front of Apple stores around the globe. It raises the seemingly obvious question: what sane person would queue overnight for an over-priced, at best incrementally-changed gadget?
Read Harald's blog here