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Sustainable Consumption Institute

Waterloo Place, Oxford Road, The University of Manchester

The real story behind the huge crowds gathered at iPhone launches

6 November 2017

In our latest blog, PhD Researcher Harald Wieser suggests there is more to iPhone X queues than meets the ā€˜iā€™.

Apple’s special edition iPhone X release – like the new iPhones before it – brings thousands of people lining up in front of Apple stores around the globe. It raises the seemingly obvious question: what sane person would queue overnight for an over-priced, at best incrementally-changed gadget?

Read Harald's blog here

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