Dale Southerton - Flagship PI - Modelling Consumer Behaviour

Dale Southerton is an SCI Professorial Research Fellow and Professor of Sociology at The University of Manchester. He is Director of the Sustainable Practices Research Group (SPRG), funded by the ESRC, Defra and the Scottish Government. He completed his PhD (on consumption, place and identity) under the supervision of Professor Alan Warde at Lancaster University in 1999. Between 2000 and 2006 Dale was a Research Fellow at the ESRC Centre for Research on Innovation and Competition (CRIC), where he conducted ESRC funded projects (either as co-Applicant or Principal Investigator) on: the comparative analysis of cultures of consumption; sustainability and domestic technologies; and, consumption and time pressure.

In 2006 he was appointed Lecturer in Sociology and has been involved in the SCI since its inception. He is the Principal Investigator of three SCI funded projects: 'Modeling consumer behaviour', 'Consumption Patterns of One-Person Households in the UK and the Implications for Sustainability: A time use perspective'; and, 'Alternative approaches to consumer behaviour'. He has published extensively in the fields of consumption/consumer culture, time use, material culture, sustainability, and editor of Encyclopedia of Consumer Culture (Sage, 2011). His principal areas of research interest are: consumption; sustainability; theories of practice and social change; innovation and material culture; time-use; and comparative analysis.

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