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Sustainable Consumption Institute

Successful business models for plastic reduction

Project lead: Mariel Viella

Cotton tote bags containing vegetables

The SCI and Zero Waste Europe have successfully applied for the Simon Industrial and Professional (SIP) Fellowships to research successful business models that are effectively contributing to the reduction of plastic production, and providing insights about the legal and economic framework that are most likely to allow their replication and growth. 

Mariel Vilella, Zero Waste Europe’s Director of Global Strategy will be leading this project which aims at building our knowledge and expertise about innovative business models engaging with sustainable consumption, particularly those working on zero waste strategies to reduce the use of virgin plastic. Moreover, the project aims to establish a working space for collaboration between the Sustainable Consumption Institute and the main stakeholders within the zero waste movement, including business, civil society organisations, policy-makers and experts.   

The objectives of this project are to produce a report about successful business models reducing the use of plastic at source including an in-depth series of case studies on the best practices in the field, and develop an analysis about the most favourable legal and economic conditions that allow the replication and growth of such business models. 

The Simon Industrial and Professional (SIP) Fellowships provide opportunities for people employed in industry, commerce, the public sector, third sector, other professional services, or who are self-employed to undertake a fixed-term placement within the University.